I have tried:
	LD_RUN_PATH=path CC=cc ./configure ...
and:
	LDFLAGS=-Rpath CC=cc ./configure ...
and:
	LD_RUN_PATH=path make
and all the variations.  The link step seems to ignore
this so I must either:
	1) make sure that apache gets started with
	   LD_RUN_PATH=path (which precludes having
	   different paths for different executables)
	2) move all my libraries to /usr/lib or /lib
	   (which is just as bad, or worse)
	3) do a "make ; rm php" and then link by hand.

Any better alternatives?

FYI: the configure command is:
CC=cc \
        CFLAGS=-I/usr/local/it/include \
        LDFLAGS="-L/usr/local/it/lib -R/usr/local/it/lib" \
        LD_LIBRARY_PATH=/usr/local/it/lib \
        LD_RUN_PATH=/usr/local/it/lib \
./configure \
        --prefix=/usr/local/it \
        --localstatedir=/var \
        --sysconfdir=/etc \
        --disable-force-cgi-redirect \
        --enable-discard-path \
        --with-config-file-path=/usr/local/it/lib \
        --enable-debug \
        --enable-safe-mode \
        --enable-calendar \
        --with-mysql \
        --with-pgsql \
        --enable-sysvsem \
        --enable-sysvshm \
        --enable-yp